QLAB – Always a Q better

The focus of the campaign: four videos presenting two scientists who test the Samsung QLED TV and its most important features in a futuristic designed laboratory. The brightness test proves, for example, that you can experience a perfect picture even with the glaring sunlight reflecting on your screen. By mastering all tests, Samsung QLED TV highlights the motto of the campaign: "Samsung QLED TV. Always a Q better.“

 MY ROLE

Conception
Creative Direction
Art Direction
Execution
Director: Sven Bollinger
Production Company: E+P Films