Bring back the energy
Sometimes you don't know what you had until it's gone. This was the experience an elderly woman had after selling her beloved Golf. Her life became sad, and everything reminded her of the good times she had with her Volkswagen. In the end, there was only one thing that could bring back her energy: the all-electric GTX driving experience.
The Film
Over 2 Million views and over 200k likes on Instagram and Tik Tok in less than 24hours, without any media spend.
Creatives
Executive Creative Director: Thomas Koch
Creative Directors: Heitor Buchalla & Chiara Chessa
Director: Jakob Grunert
DoP: Jan David Gunther
Production Company: Zauberberg
Music & Soundtrack: DaHouse
Year: 2023
Client: Volkswagen
Agency: DDB/Berlin