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Unbeatable at home

The Samsung home appliances are more than just devices, they are your dream team at home. Together you are ready for the unexpected and prepared for anything. We came up with a TVC which is totally different and disruptive for the home appliance category but conveys exactly this message. The main spot is 20 seconds long. The challenge was to tell a story within this timeframe, while explaining 3 different devices including their features at the same time.

 
 
 
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HORIZONT

“Samsung breaks new ground in home appliance advertising.”

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W&V

“The team spirit is the core of the new campaign for SAMSUNG’s home appliances.”

 
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6 second versions

MY ROLE

Execution Creative Direction
Conception
Art Direction
Execution