X-Fresh Yourself

The challenge was to create awareness for the new TicTac X-Fresh. The new product offers a stronger and fresher taste than the classical version thanks to the newly invented „cooling crystals” as one of the main ingredients. The goal was to show that it’s stronger but still gentle enough for people to enjoy the fresh minty flavor. Also important for the client was the visualization of the production process for the new tic tac, as this small dragée consists of 100 layers – all this together in just 20 seconds.

Inital trying

Diving into the Taste experience

Seamless transition to the product demo

Refreshing moment and human interaction

The packshot

 MY ROLE

Conception
Creative Direction
Art Direction
Execution